For today’s business owners, the definition of success is growth. Growth means sales, and sales translate into success. All designers want their businesses to grow, and everyone wants it to happen quickly. However, that’s not how things work in the business world. Growing an interior design company takes time, commitment, and the right tools.
If you’re looking to grow your interior design company, there are some proactive steps you can take to make the process move a bit faster in the right direction. Curious? Keep reading for three tips on how you can accelerate your company’s growth.
1. Start with the Right Software
Making management and bookkeeping mistakes is one way to quickly watch your hard work go to waste. It sounds harsh, but it’s true. Without the right project management software, you put yourself and your business at risk of wasting time and money. Thankfully, there’s project and financial management software designed specifically for interior designers.
Look for software that organizes all your important documents, forms, and data to one secure place. You want to ensure you’ll be able to get the information you need, no matter where you are, so prioritize software that’s cloud-based. From managing project budgets and timelines to creating invoices and purchase orders, look for a solution that handles it all from one platform.
With the right software, you’ll be able to monitor your growth and see better results sooner than later.
2. Become an Expert
Business owners never stop learning (at least good business owners don’t). It’s how your business gets to the top and stays there. If you want to see growth in your design company, you need to keep learning. Otherwise, you’re going to find the information you have is outdated. Slowly, your business will start to take a turn for the worst.
The best way to learn new business strategies is to learn from other business owners who have done it right. Read books from successful business people, regardless of the industry they’re working within. Attend conferences, webinars, and subscribe to email lists. Bookmark blogs from notable business owners and read about their journeys to success.
However, don’t forget to study other designers as well. Oftentimes, their success stories will hit a little bit closer to home.
3. Focus on Your Clients
One thing that’s often underestimated is the power of a positive experience. One positive experience with a company or a brand makes consumers 72 percent more likely to trust that business in the future, as well as recommend it to friends and family. Additionally, 58 percent of consumers share these positive experiences on social media—talk about free publicity.
However, people are also more likely to share negative experiences than positive ones: a statistic that seems unfair to business owners.
There’s one easy way to ensure your clients share a positive experience: Put the focus on them. Treat every client as if they’re the only person you’re working with. You want them to come out of the experience with nothing but amazing things to say about you and your work as a designer.
Word-of-mouth marketing is one of the most powerful resources you have. Focusing on your clients ensures everyone hears only the best. You’d be surprised how much your design company will grow simply due to happy customers’ recommendations.
Get Ready for Growth
Incorporating these tips into your design company will help your business grow, bringing you the success you’ve been working so hard for. All you have to do is remember the three simple tips:
- Organize your company with the right software.
- Continue to learn from those who have done it right.
- Make sure your clients are happy with their investments in you.